Coach of the Year/ Coach Casey

In campaigning for the Coach of the Year award, we developed a series of vintage inspired postcards to reflect Casey's personality. Humble yet effective, the postcards depicted milestones of the Raptors season accompanied with league testimonials and handwritten notes to be sent out to the media voters. Coach Casey was awarded Coach of the Year in 2018.

Client/ Toronto Raptors Basketball Club

Art Director/ Wilson Duong

Using Format